Stories Are Persuasive
Researchers have studied how and why narratives persuade. One finding says that when you're “lost in a story” your negative filters dampen. You become more receptive to calls-to-action and other persuasive messages. This is called narrative transportation.
Given today's crowded landscape, your target audience has multiple chances and means to close your traditional marketing channels. That's why we use new media tools to develop and deliver engaging stories that encompass your brand.
Once your audience chooses to consume your message, they won't turn away. They'll spread it.